Endorsements
p. 7
Full text
1This book provides rich and up-to-dated insights on the profound changes triggered by the globalisation of markets, the Internet technology, the rise of business ethics and the active presence of multiple stakeholders. Marketing is clearly at a turning point.
Brigitte Cerfontaine, Director of Advertising Development, Procter & Gamble, Europe.
2It is a very good and concise book on market orientation dealing with key strategic issues and analysing the impact of Internet on marketing decisions. It is practically oriented, without losing the academic rigor of a great specialist as the author is.
Carlo Gallucci, Professor of Marketing, ESADE, Barcelona.
3It is the first time that we find such a complete overview of the marketing discipline and of the way it should be revisited in light of the most recent changes in the environment. Jean-Jacques Lambin focuses on the essential issues of today‘s marketing discipline.
Isabelle Schuiling, Professor of Marketing, IAG School of Management, Belgium
4This book exalts the academic and professional itinerary followed by Jean-Jacques Lambin from Louvain University to the Università Milano-Bicocca. In line with his previous work, this book proposes a critical and in-depth analysis of the market orientation concept, emphasizing the new market relationships prevailing in the digital communications era.
Silvio M. Brondoni, Professor of Marketing and Director of ISTEI, Milano-Bicocca.
Only the text can be used under the OpenEdition Books License license. Other elements (illustrations, attached files) are “All rights reserved”, unless otherwise stated.
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L’entreprise et l’articulation travail/famille
Transformations sociétales, supports institutionels et médation organisationnelle
Bernard Fusulier, Silvia Giraldo and David Laloy
2008
Contredire l’entreprise
Actes du colloque de Louvain-la-Neuve, 23 octobre 2009
Andrea Catellani, Thierry Libaert and Jean-Marie Pierlot (ed.)
2010
La Chine et les grandes puissances en Afrique
Une approche géostratégique et géoéconomique
Tanguy Struye de Swielande
2011
Un enseignement démocratique de masse
Une réalité qui reste à inventer
Marianne Frenay and Xavier Dumay (ed.)
2007
Arguing about justice
Essays for Philippe Van Parijs
Axel Gosseries and Philippe Vanderborght (ed.)
2011
