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The DARPA Model for Transformative Technologies

 | 
William Boone Bonvillian
, 
Patrick Windham
, 
Richard Van Atta

Part I. Perspectives on DARPA

6. ARPA Does Windows

The Defense Underpinning of the PC Revolution1

Glenn R. Fong

Texto completo

Introduction

  • 1 This chapter originally appeared in Business and Politics 3/3 (2001). The editors of this volume gr (...)
  • 2 Microsoft News Release. (1998). “Remarks by Bill Gates”, 18 May. Issued on the day the Justice Depa (...)

The PC industry is leading our nation’s economy into the 21st century… There isn’t an industry in America that is more creative, more alive and more competitive. And the amazing thing is all this happened without any government involvement. (Bill Gates, 1998.)2

1The personal computer revolution, born out of risk-taking corporate ventures and garage-based innovative individualism, is the epitome of the heights than can be achieved by private sector, free-market entrepreneurialism. While this is the conventional story, it is inaccurate. The personal computer (PC) technologies that have revolutionized our everyday lives, whether at the office or at home, have been deeply rooted in public sector initiatives as well. As communities throughout the country and countries around the world rush to clone their own Silicon Valleys, the governmental underpinnings of the original Valley’s success should not be overlooked.

2This story parallels the widely-recognized government role in spurring a second revolution in information technology: the Internet. The current-day internet traces its origins back, of course, to the late 1960s ARPANET project of the Defense Department. However, when it comes to our main window on cyberspace—the personal computer—a defense or government link to such a broad-sweeping business and consumer appliance is almost inconceivable. Instead, when it comes to the origins of what makes a PC a PC—its graphical user interface, windows, the desktop metaphor and icons, and the mouse pointing device—the genealogy is usually traced back industrially from Apple and Microsoft, and then back to the Xerox Palo Alto Research Center (Xerox PARC, for short). This accepted history is embodied in the mainstream business literature, general media, and popular culture.

  • 3 The agency was founded in 1958 as ARPA, changed to DARPA ( “Defense” added) in 1972, reverted back (...)

3What is less well-known—and serves as the foci of this article—is that Xerox PARC along with other pioneers of PC technology were associated with a significant government-sponsored thrust in desktop computing. The Air Force, Army, Navy, NASA, National Science Foundation, and most notably, the Defense Department’s Advanced Research Projects Agency (ARPA or DARPA)33 aggressively and persistently supported technologies key to the PC revolution.

  • 4 Echoing the statist literature in political science and sociology. See Evans, P., Rueschemeyer, D., (...)

4Uncovering this political-economic link provides an important corrective to the popular lore surrounding the origins of the personal computer. In their emphases on private sector initiative and entrepreneurial risk-taking, conventional PC histories conform to orthodox market-based explanations of technological and economic progress. The role of government in spurring innovation and encouraging risk-taking is downplayed if not outright dismissed. In contradistinction, this article “brings the state” into the PC realm of apparent market purity.4

5In making this case, we start mid-story with the Xerox-Apple-Microsoft connection. Reflecting a balance in political-economic analysis, this portion of the article is business-centered as it is important to briefly establish what would come of earlier R & D efforts. The article then jumps back to the pre-Xerox, pre-commercialization story where the government role takes center stage. Before concluding, the penultimate section fast forwards by briefly looking ahead to the government’s, particularly DARPA’s, continuing influence on personal computing with the onset of the twenty-first century.

PARC and HCI

  • 5 Triumph of the Nerds. (1996). Public Broadcasting System. 12 June.

Xerox could have been the IBM of the 90’s… could have been the Microsoft of the 90’s. (Steve Jobs, 1996.)5

  • 6 Windows 1.0 was introduced in 1985, but would not qualify as a fully functional graphical user inte (...)

6Microsoft Windows, the Macintosh, the mouse, the desktop metaphor with icons, file directories, and folders—indeed the very notion of computing at the individual, personal level—can all in the first (but not last) instance be traced directly back to the Xerox PARC Alto computer. The first two aforementioned systems were introduced in 1985 and 1984, respectively,6 while the Alto was completed in 1973.

  • 7 Association for Computing Machinery, Special Interest Group on Computer-Human Interaction. (1992). (...)

7Before tracing this genealogy, it would be appropriate to briefly demarcate what we are tracing—our dependent variable. What the layperson calls a “personal computer” is, of course, an integration of a plethora of different technologies. A core subset of these technologies— and the core focus of this article—is what computer scientists call “human-computer interface”, or HCI. HCI is concerned with enhancing the performance of joint tasks by humans and computers. To improve the structure of communication between human and machine, HCI brings together (1) the computer science and engineering fields of computer graphics, operating systems, programming languages, and software development; (2) behavioral science disciplines in communication theory, linguistics, learning theory, and cognitive psychology; and (3) graphic and industrial arts and design, as well as ergonomics. Examples of HCI techniques include keyboard commands; pointing devices; touch screens and other display technologies; voice, handwriting and gesture recognition; eye movement tracking; biological and psychic sensing; computer speech; graphical user interfaces; user navigation and menu selection tools; windows environments; and desktop metaphors.7 Ultimately, from the user perspective, HCI technologies result in the user-friendliness and “look and feel”—or lack thereof—of our PCs.

  • 8 These two other developments are covered by Ceruzzi, P. E. (1998). A Modern History of Computing: 1 (...)
  • 9 Computer time-sharing, like the development of Internet and HCI technologies, was initiated by gove (...)

8HCI technology provided the crucial linkage between two other developments in the 1970s that brought us the PC.8 In a top-down development, the processing power of mainframe computers was slowly being brought to individual users through computer time-sharing.9 The computer was still in the basement, but scores of users could tap into its resources through remote terminals. While representing a disservice to the mainframe’s prowess, simple computer games, such as Spacewar!, offered a glimpse of real-time interactive computing. Time-sharing, however, could reach only relatively limited numbers of users.

9A second, bottom-up development of the 1970s would bring individualized computers to users, but handicapped with primitive features. Here we have the rise of computing devices cobbled together by and offered to electronics hobbyists and enthusiasts. While computers such as the Altair 8800 sat on a desktop, their interfaces were very rudimentary. To program the Altair, users had to flick a series of toggle switches for each program step. Hardly a model of interactivity, these machines had neither displays nor keyboards.

  • 10 Hiltzik, M. (1999). Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age. New York, NY (...)

10The first major effort to develop a broadly functional individualized computer with HCI-inspired interactivity and user-friendliness took place at the Xerox Palo Alto Research Center. PARC was established in 1970 to provide the technological undergirding for Xerox —the king of paper photocopying—to move into the “paperless” world of office computing. In the process, PARC became the premier draw for the country’s best computer scientists— “like Disneyland for seven-year-olds”.10

  • 11 Consistent with the HCI focus of this article, it does not elaborate on the networking aspects of t (...)

11PARC’s strategy centered on what it called “distributed interactive computing”, and was embodied in the Alto office computer. The Alto was “distributed” in that it was all about getting the computer up from the basement and on to individual desktops. It was “interactive” both in the sense that Altos were to be networked with one another, and in their design for real-time responsiveness and user-friendly approachability for individual users.11

12The Alto was intended for use by one individual with stand-alone processing power and memory. It was configured much like today’s PC. It had a high-resolution monitor that could display a full-sized 8.5 by 11-inch page, a keyboard, a three-button mouse, a removable hard disk cartridge, and ports for printer and Ethernet connections. What today we would call the computer’s tower was an Alto cabinet about the size of a portable refrigerator that can be found in today’s college dorm rooms.12

13The Alto’s monitor was a key feature of its user interface. Beyond its full-page dimensions, the Alto monitor trumped the standard-of-the-day “character generator” displays—which, in typewriter spirit, would produce fully formed text characters in a preset font and a preset color (usually green). Instead, the Alto could display high-resolution, user-defined fonts and graphics. Using now-standard “bit mapping” technology, the Alto could turn on and off half a million dots across its monitor—essentially turning everything on screen, including text, into pictures. Bit mapping also allowed the computer screen to display exactly what would be output from a printer—a feature that is known as “what you see is what you get” or WYSIWYG.

  • 13 Smith, D. C., Irby, C., Kimball, R., Verplank, B., and Harslem, E. (1982). “Designing the Star User (...)

14The Alto’s user friendliness is now almost second nature, but was revolutionary in 1973.13 Xerox designers began with the assumption that computer users were more interested in getting their work done than being interested in the computer itself. Therefore, an important Alto design principle was to make the computer as invisible and as intuitive as possible.

  • 14 A picture of the Xerox GUI can be seen at https://www.computerhistory.org/revolution/input-output/1 (...)
  • 15 Ironically, analysts have pointed out that Xerox pushed the physical desktop metaphor too far—requi (...)

15They chose a graphical user interface, or GUI, for personal computing.14 A graphically simulated office served as a working metaphor. Images on screen represented the physical objects of an office—documents, folders, file cabinets, in-baskets, out-baskets, waste baskets, mailboxes, printers—all on an electronic rendition of a desktop. These images or icons could be manipulated with a mouse pointer to simulate the physical actions of opening, moving, filing, saving, deleting, etc. The goal was to make everything needed visible on screen and subject to direct manipulation rather than requiring indirect and memory-taxing (not for the computer, but for humans) keystroke combinations.15

16More than a decade before the Mac and Microsoft GUIs, the Alto had windows to display document contents. Multiple windows could be open at the same time, overlapped, and resized; documents could integrate text and graphics; and the windows had title bars, mouseclickable command buttons, and scroll bars. The Alto had a full slate of applications for word processing, graphics (including animation), printing, email, and playing music. The Alto operating system even allowed for task-switching—the capability to easily and quickly switch between programs.

  • 16 Smith, et al. (1982). “Designing”, 653.

17Nearly two thousand Altos were built and used by government, industry and universities. A commercial version of the system, renamed the Xerox Star, was introduced in 1981—a full three and four years ahead of the Mac and Windows, respectively. The Star was marketed as “a new personal computer designed for offices intended for business professionals who create, analyze and distribute information”.16

18By current standards, the Xerox interface did suffer from certain limitations. Commands such as “open”, “copy” and “move” required a combination of mouse manipulations and special function key operations. Resizing windows and moving icons also required mouse and function key combinations. Menu bars were at the top of each window, rather than a single set of menus at the top of the screen as a whole—resulting in the display of multiple and repetitive menu labels.

  • 17 Baecker, R. M., and Buxton, W. A. S. (1987). “The Star, the Lisa, and the Macintosh”, in Readings i (...)
  • 18 Smith, D. K., and Alexander, R. C. (1988). Fumbling the Future: How Xerox Invented, then Ignored, t (...)

19At the same time, and more significantly, the Alto suffered from being ahead of its time. While it was marketed as the dream machine for the “knowledge worker”, such workers hardly existed in any real sense in 1981, let alone in 1973.17 And even if the market existed, the Alto was far from a marketable product—with each machine costing over $16,000 to build. The resulting commercial demise of the Alto and Star is legend in the business world. A popular recounting of this disaster was titled Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer.18

Alto’s Offspring

  • 19 Hiltzik. (1999). Dealers of Lightning, xxv. Bill Gates has remarked: “Hey, Steve, just because you (...)

When Apple sued Microsoft in 1988 for stealing the “look and feel” of its Macintosh graphical display to use in Windows, Bill Gates’ defense was essentially that both companies had stolen it from Xerox.19

20Xerox “fumbling its future” does not mean that its technologies were commercial failures. Indeed, many of the PARC and Alto technologies were spectacularly commercialized—but just not by Xerox. For instance, outside of the HCI area, notable PARC alumni have made market blockbusters out of their Xerox work:

  • Bob Metcalfe brought his Ethernet work to market by founding 3Com.

  • Charles Geschke and John Warnock have commercialized the computer rendering of graphics for laser printing by co-founding Adobe Systems.

  • Edwin Catmull and Alvy Ray Smith took their computer animation work first to Lucasfilm and then co-founded Pixar—making the movies Star Trek, Toy Story and A Bug’s Life along the way.

  • 20 Other Alto-inspired GUI efforts not covered in this paper include those by Digital Research, IBM, a (...)

21When it comes to HCI technology, the Xerox legacy and progeny is even greater. In particular, the transfer of technology and, even more importantly, the transfer of people from PARC has been crucial to developments at both Apple and Microsoft.20

Apple’s Day in the PARC

22The flipside of Xerox’s fumbling the PC’s future is the Macintosh story. These two stories are, in fact, opposite sides of the same coin. The Macintosh story begins when Steve Jobs, Apple’s CEO, takes a tour of Xerox PARC in December 1979.

  • 21 Jeff Raskin, http://www2.h-net.msu.edu/-mac/lore2.html (website no longer active at time of publica (...)

23In 1979, Apple was concerned it would soon lose its first mover advantage in the PC industry. Apple employee Jeff Raskin suggested that Xerox PARC held the keys for Apple’s future. In the early 1970s, Raskin had spent considerable time at PARC while he was a visiting scholar at Stanford’s Artificial Intelligence Laboratory.21 After Apple arranged for Xerox to purchase $1 million dollars of Apple’s skyrocketing shares, PARC agreed to show Apple the Alto.

  • 22 Rogers, M. (1983). “The Birth of the Lisa”, Personal Computing, February, 89–94; Levy, S. (1994). I (...)

24The Alto team made not one, but two presentations—and not just to Jobs, but to a dozen of Apple’s leading executives and programmers. Upon seeing the Alto, Apple software designer Bruce Daniels declared, “That’s it—that’s what we want to build”.22 While no “blueprints” were transferred, Apple came away from these sessions with a vision of the future of personal computing, and eventually key members of the PARC team.

  • 23 Linzmayer. (1999). Apple Confidential, 54–56; Miller and Johnson. (1996). “The Xerox Star”, 94; Tes (...)

25The Xerox visit first inspired the development of the Lisa computer system—the Apple computer that immediately preceded the Macintosh. The Lisa was in development before the Xerox visit, but it was slated to have a non-graphical user interface and a non-bit mapped charactergenerator display. It also did not have a mouse. All this changed after the Xerox visit. In the words of Apple executive Larry Tesler, the Lisa was “completely redefined… only the code name, some of the hardware components, and a few of the staff members stayed the same”. From the Alto, the Lisa would directly borrow the desktop metaphor, pop-up menus, overlapping windows, and scroll bars. After the 1981 introduction of the Xerox Star, the Lisa team made further changes to their GUI including the incorporation of desktop icons. On Apple’s part, the Lisa would be the first to introduce the menu bar at the top to the screen (instead of menus atop each window), the one-button mouse, pull-down menus (point-and-drag mouse movement), and icons that could be dragged with the mouse and double-clicked to open.23

  • 24 Ceruzzi. (1998). A Modern History of Computing, 273.
  • 25 Tesler. (1985). “The Legacy of the Lisa”; Linzmayer. (1999). Apple Confidential, 57–75.

26Akin to the fate of the Alto, the Lisa was also a commercial failure when it was introduced in January 1983. But its graphical user interface was transferred directly into the Macintosh. Indeed, PARC-savvy Jeff Raskin had begun development of the Mac in Spring 1979. After the Xerox visit, Raskin added the mouse to the Mac.24 Beginning in January 1982, key members of the Alto-inspired Lisa team were transferred to the Macintosh division. Lisa software programs for word processing and graphics (LisaWrite, LisaDraw) would be converted to the Mac (MacWrite, MacDraw). The two product teams were completely merged in November 1983, and the Mac was introduced January 1984.25

27Besides inspiration, the Xerox influence on Apple took on a second major form: the transfer of key PARC personnel to Apple. PARC alumni Alan Kay and Larry Tesler were two of the major coups for Apple. Alan Kay was PARC’s chief evangelist for personal computing. In his 1969 dissertation, Kay outlined a Dynabook—a computer the size of a notebook with an 8 by 10-inch flat screen, integrated keyboard, all of 2 inches thick, weighing in at two pounds. He had essentially envisioned today’s laptop computer.

  • 26 Hiltzik. (1999). Dealers of Lightning, 224–28.

28For the Alto, which he viewed as an “interim Dynabook”, Kay led the development of its overlapping windows capability. The Alto not only allowed users to work in and see more than one window at a time, but it was the first system that allowed windows to be resized and moved—including over one another. This overlapping capability was a major advance over the pre-existing standard of tiled multiple windows that were fixed in place, and virtually expanded the working space of a computer monitor. Kay also inspired the Alto’s pop-up menus—where the click of one of the mouse’s buttons would cause menu options to appear on screen from which a command (e.g., paste) could be selected.26

29In 1980, Kay became chief scientist at Atari, where he applied his HCI visions to interactive gaming. In 1984 he became an Apple Fellow, and inspired the company’s successful PowerBook laptop computer line, and the Newton—the industry’s first personal digital assistant (PDA) and forerunner to the Palm Pilot and other handheld computing devices. Since 1996, Kay has been a Disney Fellow and Vice President of Research and Development at the Walt Disney Company.

  • 27 Ibid., 201–03, 207–10.

30Larry Tesler preceded Alan Kay in moving from Xerox to Apple. Tesler worked in Kay’s section of PARC, where he was dedicated to making computing more intelligible to the average user. For the Alto, Tesler designed Gypsy, a powerful word processing program that employed a graphical user interface with extensive icons and menus. In Gypsy, the mouse could point to and select blocks of text, whereas previous applications only used the mouse to position the cursor and called for keyboard commands for text selection. As an illustration of its user friendliness, Gypsy was the first program to replace commands for deleting a block of text and then placing it elsewhere with the simple labels of “cut” and “paste”.27

31In December 1979, Tesler was one of the two major presenters of the Alto to Steve Jobs and company. In July 1980 he would move to Apple. Tesler first headed up the Lisa user interface team, then helped design the Macintosh including its one-button mouse, and then led the Newton PDA development team. He eventually rose to the position of Vice President and Chief Scientist before leaving Apple in 1998 to found a software startup.

  • 28 Ibid., 214–15, 217–18. 316–17; Miller and Johnson. (1996). “The Xerox Star”, 76; Linzmayer. (1999). (...)

32Kay and Tesler were not alone in making the move from Palo Alto to Cupertino, where Apple is headquartered. For instance, Dan Ingalls— Kay’s right hand man and co-author of one of the Alto’s operating system—would follow Kay to Apple. Tom Malloy, who worked on word processing programs for the Alto, would go on to Apple and write the word processor for the Lisa (LisaWrite). Former Xerox PARCers Bruce Horn and Steve Capps would co-write the Macintosh Finder, its graphical file directory. Altogether, some fifteen PARC alumni would make the move to Apple.28

Microsoft’s Window on Xerox

33While the Xerox-Apple story is better known, Microsoft was also a major beneficiary of PARC’s work. First, Microsoft Windows drew directly from the Alto-inspired Macintosh. Not unlike Jobs’ 1979 visit to Xerox, Microsoft CEO Bill Gates visited Apple in 1981. There he saw a Mac prototype, and immediately thereafter began development of Microsoft’s GUI, Windows. In 1982, Mac prototypes were delivered to Microsoft in order for the software company to develop Word and Excel for the new machine. At the same time, the prototypes were used to guide the development of Windows.

  • 29 Campbell-Kelly, M., and Asprey, W. (1996). Computer: A History of the Information Machine. New York (...)

34This Mac influence would show up even when Gates expressed dissatisfaction at Windows’ early development. The Microsoft CEO would complain: “That’s not what a Mac does. I want Mac on the PC, I want a Mac on the PC”.29

  • 30 Wallace, J., and Erickson, J. (1992). Hard Drive: Bill Gates and the Making of the Microsoft Empire (...)

35To correct the situation, Gates transferred his resident “Macintosh wizard”, Neil Konzen, to the Windows team. Having developed Microsoft’s initial applications for the Mac, Konzen rewrote much of the Windows code by emulating the Mac’s internal structure. The results, in Konzen’s words, were “Mac knockoffs”. Even certain Mac system errors were carried over to the Windows platform.30

  • 31 Brockman, J. (1997). “Intentional Programming: A Talk with Charles Simonyi”, Edge Foundation, 6 Jun (...)

36While the Mac served as a go-between for Xerox’s influence on Microsoft, there were direct Xerox-Microsoft connections as well. To begin with, Gates got his tour of PARC and an Alto demonstration in 1980. Soon thereafter, Microsoft purchased a Xerox Star, the commercial version of the Alto. Microsoft did not intend to put the machine to operational use. Instead, in the words of one of Microsoft’s leading programmers, “we just wanted everybody in the organization to get used to the desktop and to the mouse… we used it for education of the people”.31

  • 32 Hiltzik. (1999). Dealers of Lightning, 198–200, 358–60.

37That programmer was Charles Simonyi, who embodies yet another type of Xerox influence on Microsoft: PARC alumni who moved from Palo Alto to Bellevue and Redmond, Washington, where Microsoft has been headquartered. At PARC, Simonyi co-wrote the Alto’s “killer app”—Bravo, its first word processor. Bravo was the first program that could insert text in the middle of a document, display fancy typefaces, number pages, format odd margins, and print almost exactly what was on screen,32 and it served as the basis for Tesler’s Gypsy word processor.

  • 33 Ibid., 395; see also Miller and Johnson. (1996). “The Xerox Star”, 76.
  • 34 Allison, D. (1993). “Bill Gates Interview”, Smithsonian Institution.
  • 35 Brockman. (1997). “Intentional Programming”.
  • 36 Wallace and Erickson. (1992). Hard Drive, 369.

38Not unlike Larry Tesler’s 1979 presentation to Steve Jobs and subsequent move to Apple, it was Simonyi who demonstrated the Alto to Gates in November 1980, and subsequently moved to Microsoft in February 1981. Joining as Microsoft’s fortieth employee, Simonyi essentially “brought Microsoft Word with him”.33 According to Gates, Simonyi was specifically brought “on board to help us write applications that would eventually become very graphical”,34 and Simonyi characterized his mandate as to spread the “PARC virus” in Bellevue.35 As director of advanced product development, Simonyi hired and managed the teams developing the entire suite of Microsoft applications, including Excel and PowerPoint, as well as Word. Simonyi is one of the “seven software samurai” to whom Gates turns for advice, and has been a member of the Executive Committee, the company’s most senior-level decision-making team.36 When Microsoft’s Research Division was established in 1991, Simonyi became its Chief Architect.

  • 37 Wallace and Erickson. (1992). Hard Drive, 253–55.

39While Bill Gates hired Simonyi to lead the development of the graphically-oriented Microsoft Office Suite, Gates also tapped a second PARC computer scientist to lead the development of the Windows operating system: Scott MacGregor. At PARC, MacGregor oversaw development of the Xerox Star’s windowing system. In summer 1983, Gates recruited MacGregor to became head of the Windows engineering team. In MacGregor’s words, “Microsoft was looking for somebody who had done this thing before. They didn’t want to reinvent the wheel. That’s why they went shopping at Xerox”. In that shopping spree, Microsoft would hire others including Dan Lipkie, a Xerox programmer who would work on Word as well as Windows.37

  • 38 Hiltzik. (1999). Dealers of Lightning, 397–98.

40Microsoft’s Research Division is the site of Xerox’s continuing influence on the software company. At the Microsoft labs, Simonyi has been joined by four other of PARC’s leading lights: Chuck Thacker, Butler Lampson, Gary Starkweather, and Alvy Ray Smith.38 Thacker, the lab’s Director of Advanced Systems, was none other than the chief designer of the Xerox Alto. He championed the Alto’s high-resolution bit-mapped display over the monochrome green monitors of the day, and he designed the Star’s first central processor. Lampson, now a Microsoft Distinguished Engineer, first conceived of and started work on Alto’s Bravo word processor—work that Simonyi would later pick up on. Lampson also designed the second central processor for the Star. Starkweather developed the Alto’s laser printer and, in the process, launched a whole new industry: desktop publishing. Smith, a Microsoft Fellow till 1999, wrote the Alto’s graphics program. Before joining Microsoft, Smith would design for Lucasfilm, co-found Pixar, and win two technical Academy Awards. For Microsoft, these PARC alumni have worked on advanced programming and graphics, hand-held and wireless computing devices, and computer security.

  • 39 Festa, P. (2000). “Apple, AOL Veterans Making Linux Easy”, CNET News.com, 16 February; Markoff, J. (...)

41Xerox’s legacy extends, of course, well beyond Apple and Microsoft. Its current-day manifestations are innumerable, but two in particular merit mention here. Akin to Alan Kay’s move from Xerox to Atari (before moving on the Apple), HCI advances have been a key driving force behind the interactive gaming industry, with applications ranging from game consoles and joy sticks to virtual reality environments. The World Wide Web, which began with text-based interfaces like Gopher, exploded in popularity only after user-friendly graphical user interfaces were employed by the Mosaic and Netscape web browsers. And members of the original Macintosh development team are about to give the open-source Linux operating system a major shot in the arm by applying a user-friendly GUI to the up-and-coming challenger to the Windows and Mac OS’s.39

42Even without a more comprehensive assessment of Xerox’s legacy (a project worthy of an entire piece on its own), its import should not be in doubt. That import sets the proper perspective for considering the R & D that preceded and led into Xerox’s effort—a task to which we now turn.

The Rest of the Story

  • 40 Zachary, G. P. (1997). “The Godfather”, Wired, November, 152.
  • 41 Lampson, B. W. (1988). “Personal Distributed Computing: The Alto and Ethernet Software”, in A Histo (...)
  • 42 Norberg, A. L., and O’Neill, J. E. (1996). Transforming Computer Technology: Information Processing (...)

Silicon Valley. The World Wide Web. Wherever you look in the information age, Vannevar Bush was there first.40
The Alto system grew from a vision of the possibilities inherent in computing: that computers can be used as tools to help people think and communicate. This vision began with Licklider’s dream of man-computer symbiosis.41
Ivan Sutherland’s Sketchpad program is one of the most significant developments in human-computer communication.42

43While the commercial ramifications of Xerox PARC’s work cannot be over emphasized, Xerox was not the sole source of the HCI revolution. Just as Apple and Microsoft drew upon Xerox, so too was Xerox the beneficiary of the prior work of others.

44At this point, the political-economic balance of this account shifts. While the narrative thus far has been heavily business-oriented, what follows concerns more of a political dynamic. Most of the innovations and people discussed thus far were in fact influenced by government-sponsored initiatives. Those initiatives began with Vannevar Bush, J.C. R. Licklider, and Ivan Sutherland.

Vannevar Bush

  • 43 Levy, S. (1988). “Graphical User Interface”, Encyclopedia Britannica Online, https://www.britannica (...)

45The Online Encyclopedia Britannica entry for “graphical user interface” reads as follows: “There was no one inventor of the GUI; it evolved with the help of a series of innovators, each improving on a predecessor’s work. The first theorist was Vannevar Bush”.43 The source of this attribution was Bush’s vision of a “memex”,

in which an individual stores all his books, records, and communications… It consists of a desk… On the top are slanting translucent screens, on which material can be projected for convenient reading. There is a keyboard, and sets of buttons and levers… if the user inserted 5000 pages of material a day it would take him hundreds of years to fill the repository… If the user wishes to consult a certain book, he taps its code on the keyboard, and the title page of the book promptly appears before him, projected onto one of his viewing positions… [with] one of the levers to the right he runs through the book before him, each page in turn being projected at a speed which just allows a recognizing glance at each. If he deflects it further to the right, he steps through the book 10 pages at a time; still further at 100 pages at a time. Deflection to the left gives him the same control backwards… he can leave one item in position while he calls up another.

46Bush went on to consider the memex’s applications:

The lawyer has at his touch the associated opinions and decisions of his whole experience, and of the experience of friends and authorities. The patent attorney has on call the millions of issued patents, with familiar trails to every point of his client’s interest. The physician, puzzled by its patient’s reactions, strikes the trail established in studying an earlier similar case, and runs rapidly through analogous case histories, with side references to the classics for the pertinent anatomy and histology. The chemist, struggling with the synthesis of an organic compound, has all the chemical literature before him in his laboratory, with trails following the analogies of compounds, and side trails to their physical and chemical behavior.

  • 44 Kay, A. (1995). Simex: The Neglected Part of Bush’s Vision. Presentation at “As We May Think—A Cele (...)
  • 45 Berners-Lee, T. (1995). Hypertext and Our Collective Destiny. Presentation at “As We May Think—A Ce (...)

47This vision of the memex is widely recognized in government, industry, and academic circles as the first major articulation of the modern personal computer, including hypertext and internet links. Xerox-Apple alumnus Alan Kay observes that “Bush’s vision of a hyperlinked 10,000 volume library in a desk had a great impact on the development of personal computing”.44 Tim Berners-Lee, inventor of the World Wide Web, notes that “to a large part we have Memexes on our desks today”.45

48The memex was not the product of a science fiction writer conjuring up visions of the future; nor an entrepreneur toiling away on a garage work bench; nor an industrial researcher supported by a well-financed corporate laboratory. Instead, Vannevar Bush was a government official. More specifically, Vannevar Bush was the Director of Office of Scientific Research and Development—the chief science advisor to the President of the United States. When Bush envisioned the memex, the President was Harry Truman; the date July 1945.

  • 46 Zachary, G. P. (1997). Endless Frontier: Vannevar Bush, Engineer of the American Century. New York: (...)

49Between 1941 and 1947, Vannevar Bush served as science advisor to both Franklin Roosevelt and Harry Truman. His greatest contribution in office is highly debatable in both the best and worst of senses. First, he organized the 6000-strong scientific enterprise to help prosecute the U.S. war effort. While he was not physically in the sands of New Mexico, Bush oversaw the Manhattan Project to create the first atomic bomb. Second, he established the structure of the country’s postwar science and technology effort—including the prominent roles played by military R & D, the National Science Foundation, and university-based research.46

50Then there is the memex. Bush’s vision inspired R & D efforts throughout government, industry, and academia. The lead player in this R & D was the Advanced Research Projects Agency (ARPA).

J. C. R. Licklider

51Since its inception in 1958, ARPA has supported both the development of military-specific weapons technologies, and more generic technologies with the potential for military application. The former includes ballistic missile defense and tactical anti-tank weapons technologies, and even the M-16 rifle. The latter includes R & D in new materials, novel energy sources, and biomedical technologies, as well as computer science.

  • 47 IPTO has undergone a number of name changes over the past 40 years, and is currently named the Info (...)

52ARPA began its computer science work in 1962, when it established its Information Processing Techniques Office (IPTO) as one of a half dozen technology-specific offices within the agency.47 Starting off with a $7 million annual budget, IPTO’s funding was larger than the computer research budgets of the rest of the government combined. Over the next eight years, the IPTO budget would more than quadruple.

  • 48 Norberg and O’Neill. (1996). Transforming Computer Technology.

53Most of IPTO’s funding went to university research. It is hard to imagine now, but before 1962 no formal university computer science programs existed. ARPA’s IPTO grants were essential in establishing the country’s first graduate programs in computer science, including those at MIT, Stanford, Berkeley, Utah, and Carnegie Mellon.48

54These and other ARPA-funded programs will be returned to below. First, however, we turn our attention to the ARPA official who served as the guiding light behind this effort—J.C.R. Licklider. As quoted above by Xerox PARCer Butler Lampson, the Alto would grow out of Licklider’s vision.

  • 49 Rheingold, H. (1985). Tools for Thought: The People and Ideas of the Next Computer Revolution. New (...)

55J. C. R. Licklider was IPTO’s inaugural director from 1962 to 1964. Earlier, as an MIT professor, Licklider “got fired up about the idea Vannevar Bush had mentioned in 1945, the concept of a new kind of library to fit the world’s new knowledge system”. Licklider’s 1959 book, Libraries of the Future, was not only dedicated to Bush but expanded upon the memex concept. When he moved on to ARPA, he brought with him his “religious conversion” to interactive computing.49

  • 50 Campbell-Kelly and Aspray. (1996). Computer, 288.

56From ARPA, Licklider galvanized the computing research community around two pathbreaking concepts. Given the first one— “the intergalactic network”—it is almost understandable to overlook the second. The intergalactic network was “the first concrete proposal for establishing a geographically distributed network of computers”.50 As initiated by Licklider, the network would first take the form of computer time-sharing links and later transform into the ARPANET/Internet.

57As consequential as this first concept has been, the second— “man-computer symbiosis”—is arguably just as profound. Licklider came to computing not as a computer scientist, but as an academic psychologist. His interest was in how computers could contribute to, rather than replace, human cognitive processes. He was concerned that the rudimentary user interfaces of computers of the 1950s hindered the technology’s true potential. To realize that potential, he called for computing advances in real-time processing and interactivity.

  • 51 Licklider, J. C. R. (1960). “Man-Computer Symbiosis”, IRE Transactions on Human Factors in Electron (...)

58He called for advances in the computer’s outward face to its user— its display—and in how users input instructions into the computer, including via graphical input and automatic speech recognition. In calling for a “much tighter coupling between man and machine”, Licklider sought to realize “interaction with a computer in the same way that you think with a colleague whose competence supplements you own”.51

  • 52 More on Licklider can be found in Waldrop, M. M. (2001). The Dream Machine: J. C. R. Licklider and (...)

59These are all matters of human-computer interface, and Licklider defined the HCI agenda for decades to come. ARPA-supported research universities not only took part in building Licklider’s “intergalactic network”, but they launched major HCI initiatives as well.52

Ivan Sutherland

60When Licklider prepared to leave ARPA in 1964, he selected Ivan Sutherland to replace him as IPTO director. Sutherland was one of the first researchers to take up Licklider’s HCI challenge. His 1962 PhD project at MIT, called Sketchpad, was the first-ever computer graphics program where the user could make drawings on screen interactively.

  • 53 Wolfe, Roaslee, ed. (1998). Seminal Graphics: Pioneering Efforts that Shaped the Field. New York, N (...)
  • 54 Sutherland, I. E. (1963). “Sketchpad: A Man-Machine Graphical Communication System”, Proceedings of (...)

61Sketchpad is widely recognized as the seminal program that started off the entire field of computer graphics.53 But Sutherland’s immediate motivation was to advance human-computer interactivity. Indeed, the subtitle of his project was “A Man-Machine Graphical Communication System”.54 Three features made Sketchpad, as quoted above, “one of the most significant developments in human-computer communication”.

  • 55 Wolfe. (1998). Seminal Graphics.

62First, Sketchpad was one of the first computers with a monitor, and a user’s work would immediately be represented on screen. This form of interactivity is now easy to take for granted, but before Sketchpad, users had to wait for a print-out in order to see their work.55

63Second, Sketchpad was one of the first computers to use a pointing device. A hand-held “light pen” was employed to make drawings. The pen would make physical contact with the screen and its “light” would be picked up by the computer. Moving the pen would draw lines on screen in real-time. The pen could also be used to grab-and-drag images as well as rotate, expand or contract an image. A major user interface break-through, before Sketchpad users had to express object geometry by typing coordinates on a keyboard. The light pen would later lead to today’s mouse.

  • 56 Perry, T., and Voelcker, J. (1989). “Of Mice and Menus: Designing the User-Friendly Interface”, IEE (...)

64Third, Sketchpad was the first system with a rudimentary windowing system. The Sketchpad screen could be split to produce two work areas or windows. One section could, for example, display a close-up view of an object in the other section.56

65The Sketchpad project was sponsored by the Army, Navy, and Air Force. This funding is a reminder that government agencies other than ARPA have also supported HCI technology. In this particular case, the three military services provided support to Sutherland before IPTO was even established.

66Licklider hired Sutherland to explicitly carry on IPTO’s HCI work. As IPTO director, Sutherland would fund major university programs in computer graphics. Besides fueling the burgeoning field of computergenerated images, this research would provide the foundation for computers with “graphical” user interfaces, “picture” icons, and high-resolution bit-mapped displays. Such displays, interfaces, and icons— along with Sketchpad-derived windows and pointing devices—would be incorporated into the Xerox Alto.

Xerox’s ARPA Brats

  • 57 Rose, F. (1989). West of Eden: The End of Innocence at Apple Computer. New York, NY: Viking Penguin (...)

Xerox PARC was set up near the Stanford campus. For the next ten years the ARPA dream took up residence at PARC.57

67A veritable “ARPA Army”—a phrase coined at PARC—would fill the ranks of computer scientists at the Xerox. This influx into Xerox was led not by a researcher from an ARPA-supported university, but by an official direct from ARPA itself: Robert Taylor.

Robert Taylor

68J.C.R. Licklider not only selected Ivan Sutherland to replace him as director of IPTO, but chose Robert Taylor to be associate director. When Sutherland finished his term as director in 1966, Taylor took his place, serving through to 1969.

  • 58 Norberg and O’Neill. (1996). Transforming Computer Technology, 29.
  • 59 Hiltzik. (1999). Dealers of Lightning, 19.
  • 60 Licklider, J. C. R., and Taylor, R. (1968). “The Computer as a Communications Device”, Science and (...)

69Robert Taylor “heartily subscribed” to Licklider’s vision of computing even before joining ARPA.58 In his first year in office, he advanced Licklider’s “intergalactic network”, transforming it from a computing time-sharing paradigm to a decentralized packet-switching network, the ARPANET. While ARPANET’s construction would begin under Taylor’s successor at IPTO, Lawrence Roberts, the network’s design was completed under Taylor. Taylor was also a true believer in Licklider’s theme of “man-computer symbiosis”. Taylor held a NASA research post in HCI just prior to joining ARPA, and distributed interactive computing became his “sacred cause” as director of IPTO.59 As described in a 1968 paper, co-authored with Licklider, Taylor envisioned a computer for each individual user; each with a large television monitor, a keyboard, and “electronic pointer controllers called ‘mice’ [that could] control the movements of a tracking pointer on the TV screen”.60 This vision grew directly out of the memex of Vannevar Bush. It also presaged Xerox PARC’s Alto.

  • 61 Hiltzik. (1999). Dealers of Lightning, 3.

70When Xerox started forming its PARC facility in 1970, one of the first people they tapped was Robert Taylor. As quoted above, “for the next ten years the ARPA dream took up residence at PARC”. Taylor has been called “the impresario of computer science at Xerox PARC”.61 Taylor exercised this influence as head of the Computer Science Laboratory (CSL)—the largest of PARC’s four internal labs. It was CSL that would become the mecca for fifty of the country’s top computer scientists.

  • 62 Smith, D. K., and Alexander, R. C. (1988). Fumbling the Future: How Xerox Invented, Then Ignored, T (...)

71In the Spring of 1971, Taylor set CSL’s agenda by proposing that it build the machine he had written about in 1968. Two years later, the Alto realized his vision. While his researchers would undertake the Alto’s design and development, the general concept and the “Alto” name came from Taylor.62

72Besides setting the lab’s agenda, Taylor hired its staff. He did so not by merely reading resumes. Instead, he chose his people from ARPA-funded research centers. Indeed, he chose researchers whom he, Licklider, and Sutherland had directly and personally supported through IPTO.

ARPA’s Army

  • 63 Norberg and O’Neill. (1996). Transforming Computer Technology, 290.

73Stanford, Berkeley, Utah, and SRI were the major programs that Taylor drew from. Most of these researchers—and their exploits at Xerox, Apple, and/or Microsoft—have already been noted in the first half of this article. Here we reveal their university and ARPA pedigrees. To help keep the names and affiliations straight, Figure 6-1 graphically displays some of these people and places. Stanford’s Artificial Intelligence Laboratory was established in 1962 with ARPA funding. Indeed, into the 1970s, most, if not all, of the computing research conducted at Stanford would be supported by ARPA—as would be the case at Berkeley, Carnegie Mellon, Illinois, MIT, UCLA, and Utah.63 Out of Stanford, Taylor hired Larry Tesler and Charles Simonyi, who would later go on to Apple and Microsoft fame, respectively.

  • 64 Ibid., 102–03; Hiltzik. (1999). Dealers of Lightning, 18–19, 68–78.

74In 1963, IPTO began supporting Project Genie at Berkeley, a small-scale computer time-sharing project. Charles Thacker and Butler Lampson, as well as Simonyi from Stanford, would first come together to work on this project and its commercial Berkeley Computer Corporation spinoff.64 While burdened by the main-frame paradigm, this experience sparked their pursuit of interactive computing. The three were considered among the country’s top programmers, and Taylor hired them as a group to join PARC in 1970. Taylor would hire others from Berkeley including Peter Deutsch, Ed Fiala, Jim Mitchell, and Dick Shoup. Thacker, Lampson, and Simonyi would all end up at Microsoft.

  • 65 Norberg and O’Neill. (1996). Transforming Computer Technology, 137–43.

75One of the Berkeley faculty members that directed Project Genie, David Evans, would not go to Xerox. Instead, he remained in academia training students, many of whom would make the trek to PARC. This is the Utah connection, where Evans became head of the computer science department in 1966. As IPTO director, Taylor would make a $5 million award to Evans to transform Utah into a center of excellence for computer graphics.65 Ivan Sutherland, Taylor’s predecessor and creator of the Sketchpad program, would be on the Utah faculty from 1968 to 1973. Taylor himself would spend a year at Utah between his ARPA and PARC tenures.

Fig. 6-1 From ARPA to Windows.

(Figure prepared by the author.)

  • 66 Hiltzik. (1999). Dealers of Lightning, 91.

76Taylor would bring to CSL many Utah students including Jim Curry, Bob Flegal, Martin Newell, and John Warnock. But the key hire for the Alto and HCI at Xerox was Alan Kay in 1972. Kay came to Utah in 1966 as one of Evans’ first graduate students. At their very first meeting, Evans assigned the new student Sutherland’s Sketchpad dissertation. In a reaction any professor would die for, Kay has described his reading of Sketchpad as “seeing a glimpse of heaven”.66 Kay would try to capture a bit of that heaven first in his own dissertation, then at PARC, and later at Apple.

  • 67 Englebart, C. (1994). “Biographical Sketch: Douglas Carl Engelbart”, Bootstrap Institute, http://ww (...)

77One of the major ARPA-supported research centers that has yet to be mentioned, and that has made major contributions to the PC industry, is the think tank Stanford Research Institute (SRI). SRI was the home of computer scientist Douglas Engelbart from 1957 to 1975. Engelbart was inspired by Licklider’s notion of augmenting (rather than replacing) human intellect via “man-computer symbiosis”. Indeed, Engelbart’s lab at SRI was called the Augmentation Research Center.67

  • 68 Rheingold. (1985). Tools for Thought, 260.

78In designing a system to augment human intelligence, Engelbart used Vannevar Bush’s memex concept as an ideal type.68 Over a two-decade period, Engelbart would develop a computerized personal information storage and retrieval system to replace paper and hardcopy filing systems. Called NLS (for oN Line System), the system was not a personal computer, but rather a networked workstation. It had a large video monitor and input devices to manipulate information on screen, but it was all cabled into a remote mainframe computer.

  • 69 Oerrt and Voelcker, “Mice and Menus”, 49.
  • 70 English, W. K., Engelbart, D. C., and Melvyn, A. B. (1967). “Display-Selection Techniques for Text (...)
  • 71 Levy, S. (1994). Insanely Great: The Life and Times of Macintosh. New York, NY: Penguin Books, 41.

79Still, NLS made two major contributions to “man-computer symbiosis” and HCI. First, it advanced windowing capabilities by being able to divide the display screen into four work areas—an improvement over the split-screen capability of Ivan Sutherland’s Sketchpad system. The user could now easily shift work from one window to another.69 Second, NLS introduced a new pointing device to move a cursor within and between document windows. Engelbart conducted a series of studies comparing various pointing devices including Sketchpad’s light pen, track balls, joysticks, and even a knee-switch under the desktop.70 What he decided upon was a device that “stays put when your hand leaves it do something else (type or move a paper) and reaccessing [it] proves quick and free from fumbling… and it doesn’t require a special and hard-to-move work surface”.71

  • 72 A picture of the Engelbart mouse can be seen at https://www.computerhistory.org/revolution/input-ou (...)

80This device is, of course, the mouse. Initially the size of a brick and carved out of a block of wood, the underside of Engelbart’s mouse had two wheels positioned at right angles to one another that could digitally track and convey its position to the computer.72 While the wheels would be replaced with a ball, the computer mouse was not invented by Xerox in 1973 let alone Apple in 1984. It was created by Engelbart in 1964.

  • 73 Norberg and O’Neill. (1996). Transforming Computer Technology, 131.

81The system described earlier in Robert Taylor’s 1968 paper—a large video screen, keyboard, and a mouse—was Engelbart’s NLS. Not only did Taylor properly cite Engelbart in that paper, but Engelbart had three major connections to Taylor and ARPA. To begin with, Taylor— while at NASA—provided initial funding for Engelbart’s project. The Air Force did as well. Both NASA and the Air Force were interested in how operators in their command centers could best interface with their computers.73 As in the case of Sutherland’s Sketchpad project, Engelbart received support from these other organizations before IPTO was even established.

  • 74 Ceruzzi. (1998). A Modern History of Computing, 260.

82Then, with IPTO’s establishment in 1962, “Douglas Engelbart was one of the first persons to apply for funding”.74 Not only did he gain IPTO funding, the support would significantly rise during Taylor’s tenure. ARPA funding would continue until 1975, and Engelbart’s research team would expand from two to nearly fifty. In 1968, ARPA and NASA co-sponsored a major presentation of the NLS to the public that amazed the wider computing research community.

  • 75 Lampson. (1988). “Personal Distributed Computing”, 294.

83Then there is the Xerox connection. In the words of Butler Lampson, the NLS “made a profound impression on many of the people who later developed the Alto”.75 Both the mouse and windows were directly incorporated from NLS into the Xerox computer.

  • 76 Hiltzik. (1999). Dealers of Lightning, 67; Ceruzzi. (1998). A Modern History of Computing, 260.

84Moreover, in what became a running theme, Taylor hired key members of the NLS team to come to PARC. Akin to David Evans remaining at Utah, Engelbart would not himself make the move to Xerox. But Taylor did hire Engelbart’s right hand man, Bill English. English was NLS’s hardware expert and had done the detailed design work on the mouse. Taylor offered English that chance to “reproduce NLS, or something like it, at PARC”.76

  • 77 Hiltzik. (1999). Dealers of Lightning, 173.
  • 78 Ibid., 67.

85Another member of the NLS team, Roger Bates, would help develop the Alto’s high-resolution bit-mapped display. NLS alumnus Charles Irby would help design the user interface for the Xerox Star. Altogether, a dozen of Engelbart’s team would make the move to PARC.77 Given these hires from SRI and the universities, ARPA-supported research would leave an “indelible stamp on almost every major innovation to emerge from PARC”.78

  • 79 See Computing Research Association. (1997). Computing Research: A National Investment for Leadershi (...)

86Beyond ARPA’s influence on Xerox, it is difficult not to mention other major computer scientists that have been supported by IPTO— including Wesley Clark, Lynn Conway, Michael Dertouzos, Edward Feigenbaum, John Hennessy, Daniel Hillis, John McCarthy, Carver Mead, Marvin Minsky, Alan Newell, David Patterson, and Raj Reddy. Then there are those that have left their mark in the commercial world. We have already mentioned Bob Metcalfe of 3COM, John Warnock of Adobe Systems, and Edwin Catmull of Lucasfilm and Pixar—all of whom came out of PARC. We can now note their earlier ARPA-backing at Harvard and Utah (last two). To this list we can add Nolan Bushnell (Utah), founder of Atari; Jim Clark (Utah), co-founder of Silicon Graphics and Netscape; and Bill Joy (Berkeley), co-founder of Sun Microsystems.79

87But our focus here has been on HCI-specific ARPA-supported researchers who made their way to Xerox PARC and then contributed to or influenced developments at Apple or Microsoft. Even with these restrictors, the ARPA reach is substantial. “ARPA does Windows” is more than a catchphrase.

Windows on the Future

88The story has now come full circle. Vannevar Bush’s extraordinary vision is followed up by ARPA’s Licklider, Sutherland, and Taylor. They sponsor the Stanfords, Berkeleys, Utahs and SRIs. Xerox draws upon this research and the researchers (plus Taylor). Then Apple and Microsoft commercialize Xerox’s work. The rest, as they say, is history.

89But the PC revolution does not stop with Windows. And ARPA’s hand in matters HCI is not confined just to decades past. Indeed, ARPA’s and other direct government support for further advances in personal computing continues to this day.

90A high-level conference sponsored by Intel in March 2000 illustrates this continuing influence. Five hundred of the world’s leading computer scientists came together for Intel’s Computing Continuum Conference to “define the next era of computing, communication, and interaction in the digital world”.80 Three dozen “visionaries” made presentations on topics ranging from artificial intelligence to ubiquitous networked computing. Table 6-1 lists the five presentations that were organized for a panel explicitly on HCI.

91The primary funding sponsors of this leading-edge HCI research are identified. Seven sponsors are government agencies (including the European Union), and three are industry. Significantly, DARPA is a sponsor in four of the five cases; followed by National Science Foundation (NSF) sponsorship of three.

92The DARPA funding is part of its Human Computer Interaction Program. Altogether eleven universities, companies, and government labs have been part of this effort. The NSF funding—under its own Human Computer Interaction Program—went to thirty-four universities by the time this chapter was originally published in 2001. Research being undertaken includes work on three-dimensional graphical user interfaces; intelligent animated life-like computer characters capable of natural face-to-face conversational interaction; and an “intelligent room” embedded with vision, speech understanding, multimedia, and networked interactive computing systems.

Table 6-1 Human Interface Panel, March 2000.

(Table prepared by the author.)

1 Major sponsors as identified by presenter; listed in order of importance.
2 Listed in order of projects presented.

93The eleven DARPA-sponsored projects include important industry connections. In addition to major co-sponsors such as Intel, NTT, and the Information Technology Research Institute, lower-level funding has come from the likes of Acer, America Online, Apple, Discovery Communications, GE, Hewlett-Packard, Hughes Research, NCR, NEC, Nokia, Philips, Sony, and Toyota. DARPA-sponsored students from these on-going HCI projects have gone on to take positions with these companies as well as with AT & T Research, Bell Labs, Compaq, Dragon Systems, General Magic, IBM Research, Lucent, Microsoft Research, Sarnoff, and Silicon Graphics.

94The names of the researchers have changed and the number of funded universities has grown since the 1960s. While the results will be hard to stack up to those of the earlier period, no matter what the results the government influence remains pervasive.

Conclusions

  • 81 Card, S. K. (1996). “Pioneers and Settlers: Methods Used in Successful User Interface Design”, in H (...)

Government funding of advanced human-computer interaction technologies built the intellectual capital and trained the research teams for pioneer systems that, over a period of 25 years, revolutionized how people interact with computers.81

95In contrast to the thrust of this argument are sentiments such as that quoted at the top of this article. Bill Gates is not alone in holding this view. His is the mainstream perspective on the development of the PC industry; indeed, of the development of virtually the entire “new economy”. Case in point is Tim Draper, who personally provided startup capital for Hotmail (the world’s largest email provider), Four11 (internet white pages directory), and Upside (one of the most widely read business technology magazines).

96In 1997, Draper penned an editorial that articulated much of Silicon Valley’s attitude towards the government—an attitude legitimated by the publication in which it appeared, the Wall Street Journal. Draper starts by telling us he “earned an MBA from Harvard and an electrical engineering degree from Stanford. I worked at Hewlett-Packard and Alex. Brown before starting a venture capital firm. My favorite periodicals are Upside and the Red Herring, not the Washington Post or the Weekly Standard. In my free time I surf the Net; I don’t watch Capital Gang or C-SPAN”. Writing under the title, “Silicon Valley to Washington—Ignore us, Please”, Draper then shares his view of Washington:

  • 82 Draper, T. (1997). “Silicon Valley to Washington—Ignore us, Please”, Wall Street Journal, 4 March, (...)

We in the high tech business have reason to feel good… Our industry now accounts for 11 percent of gross domestic product and a quarter of U.S. manufacturing output. We employ more than 4.2 million people, who earn almost double the average salary of manufacturing workers. Our industry is the biggest reason the U.S. has the world’s most competitive economy. We ought to count our blessings that most of our industry is 2,500 miles from Washington and that most bureaucrats either fear, don’t care about or don’t understand technology. And we’ve done just fine without their help… Washington doesn’t understand my business, [and] I’d like it to stay that way. The fact is that politicians and government bureaucrats can’t help us; they can only get in the way… If the U.S. wants more good jobs, better lives, and a stronger economy, the best thing lobbyists, bureaucrats and politicians can do is leave us alone.82

  • 83 Myers, B. A. (1968). “A Brief History of Human Computer Interaction Technology”, ACM Interactions 5 (...)

97“We’ve done fine without their help” and “they can only get in the way” are typical of how many “new economy” participants view the development of their own industry. This view permeates coverage in Fortune and Business Week and the general media. Even the highly regarded six-hour PBS documentary on the history of the PC, Triumph of the Nerds, overlooks the government connection.83 In contrast, we have observations such as those of Stuart Card, quoted at the beginning of this section. Card might be in a position to know. He has been with Xerox PARC for twenty-five years, and currently heads its User Interface Research Group. His comment comes from a fifty-page technical paper he compiled on the historical development of HCI.

  • 84 Myers. (1968). “A Brief History”.
  • 85 Campbell-Kelly and Aspray. (1996). Computer, 266.
  • 86 Geschke, C. (1999). “The U.S. Environment for Venture Capital and Technology-Based Start-Ups”, in H (...)

98Card is not alone. Dr. Brad Myers, Senior Research Scientist at Carnegie Mellon’s Human Computer Interaction Institute, warns against “the mistaken impression that much of the important work in Human-Computer Interaction occurred in industry”.84 Instead, as computer historians Martin Campbell-Kelly and William Aspray have written, “almost all the ideas in the modern computer interface emanated from laboratories funded by ARPA’s Information Processing Techniques Office”.85 Even one of Silicon Valley’s own—Charles Geschke, President and co-founder of Adobe Systems—acknowledges that it was ARPA support that “has allowed the current PC industry to flourish”.86

  • 87 Regarding some of these other areas of government support, see Fong, G. R. 2000. “Breaking New Grou (...)

99Uncovering this political-economic link provides an important corrective to the popular lore surrounding the origins of the personal computer. This article “brings the state” back into the PC realm of apparent market purity. Government support for the development of the PC should take its place on a list that includes the Internet, the computer chip, and the PC’s bigger brother, the mainframe.87 The federal government’s role in supporting the development of the Internet is now widely acknowledged. The ARPANET of 1969 was followed by the NSFNET of 1985. This support extends to the government’s on-going Next Generation Internet project.

100The government’s support of the chip industry goes back to military R & D funding in the 1940s and procurements into the 1960s by the Air Force and NASA of 100 percent of the industry’s production. Government support of the chip industry would continue into the 1980s and 1990s with the Very High Speed Integrated Circuit Program and SEMATECH consortium.

101And, of course, Defense and Energy Department support of the mainframe and supercomputer industry stretches from the ENIAC of 1945, IBM’s 1953 Stretch computer, the SAGE computer in 1954, Cray’s first supercomputer in 1976, the 1996 Intel teraflop machine, and even IBM’s 1997 chess champion Deep Blue. This kind of support continues today with government programs such as the High-Performance Computing and Communication Initiative and the Accelerated Strategic Computing Initiative.

102The Internet, the computer chip, the mainframe, and the PC: together, these four innovations define the information technology revolution that has fueled the new economy of the twenty-first century. No doubt university and corporate researchers, as well as private entrepreneurs, have made this revolution possible. But popular mythology, corporate P.R., and political ideology aside, credit also goes to government.

Bibliografía

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Notas

1 This chapter originally appeared in Business and Politics 3/3 (2001). The editors of this volume gratefully acknowledge the permission to reprint this paper given by Cambridge University Press, the publisher of Business and Politics.

2 Microsoft News Release. (1998). “Remarks by Bill Gates”, 18 May. Issued on the day the Justice Department launched its anti-trust suit against the company.

3 The agency was founded in 1958 as ARPA, changed to DARPA ( “Defense” added) in 1972, reverted back to ARPA in 1993, and then back to DARPA in 1995. The acronym used in this article will shift according to the time period under discussion.

4 Echoing the statist literature in political science and sociology. See Evans, P., Rueschemeyer, D., and Skocpol, T. (1985). Bringing the State Back In. New York, NY: Cambridge University Press.

5 Triumph of the Nerds. (1996). Public Broadcasting System. 12 June.

6 Windows 1.0 was introduced in 1985, but would not qualify as a fully functional graphical user interface. While version 1.0 and even version 2.0 had windows containing document contents, and while different programs could be open at the same time, the windows could not be overlapped (only tiled) and neither utilized graphical icons. Only with Windows 3.0 in 1990 would Microsoft offer a functional GUI. See Allison, D. (1993). “Bill Gates Interview”, Smithsonian Institution.

7 Association for Computing Machinery, Special Interest Group on Computer-Human Interaction. (1992). Curricula for Human-Computer Interaction, T. H. Hewitt, et al. New York, NY: ACM

8 These two other developments are covered by Ceruzzi, P. E. (1998). A Modern History of Computing: 1945–1995. Cambridge: The MIT Press.

9 Computer time-sharing, like the development of Internet and HCI technologies, was initiated by government program, specifically by ARPA.

10 Hiltzik, M. (1999). Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age. New York, NY: Harper Business. 153.

11 Consistent with the HCI focus of this article, it does not elaborate on the networking aspects of the Alto.

12 A picture of the Alto can be seen at https://en.wikipedia.org/wiki/Xerox_Alto#/media/File:Xerox_Alto_mit_Rechner.JPG

13 Smith, D. C., Irby, C., Kimball, R., Verplank, B., and Harslem, E. (1982). “Designing the Star User Interface”, Byte 7/4: 242–82; Johnson, J., Roberts, T. L., Verplank, W., Smith, D. C., Irby, C. H., Beard, M., and Mackey, K. (1989). “The Xerox Star: A Retrospective”, IEEE Computer 22/9: 11–29; Miller, L. H., and Johnson, J. (1996). “The Xerox Star: An Influential User Interface Design”, in Human-Computer Interface Design: Success Stories, Emerging Methods, and Real-World Context, ed. M. Rudisill, C. Lewis, and T. D. McKay. San Francisco: Morgan Kaufmann. 70–100

14 A picture of the Xerox GUI can be seen at https://www.computerhistory.org/revolution/input-output/14/347/1859

15 Ironically, analysts have pointed out that Xerox pushed the physical desktop metaphor too far—requiring cumbersome mouse manipulations where simple keyboard commands would have been sufficient (e.g., requiring that a document icon be moved over a printer icon instead of a simple key command for printing). Miller and Johnson. (1996). “The Xerox Star”, 93.

16 Smith, et al. (1982). “Designing”, 653.

17 Baecker, R. M., and Buxton, W. A. S. (1987). “The Star, the Lisa, and the Macintosh”, in Readings in Human-Computer Interaction: A Multidisciplinary Approach, ed. R. M. Baecker and W. A. S. Buxton. Los Altos, CA: Morgan Kaufmann. 649–52. Even the Xerox salesforce had difficulty “getting it.” Upon the conclusion of an Alto demonstration, one brave soul asked, “Where’s the click?” Hiltzik. (1999). Dealers of Lightning, 393.

18 Smith, D. K., and Alexander, R. C. (1988). Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer. New York, NY: W. Morrow. For PARC’s commercial fate, see also Hiltzik. (1999). Dealers of Lightning.

19 Hiltzik. (1999). Dealers of Lightning, xxv. Bill Gates has remarked: “Hey, Steve, just because you broke into Xerox’s house before I did and took the TV doesn’t mean I can’t go in later and take the stereo.” MacWeek, 14 March 1989, p. 1.

20 Other Alto-inspired GUI efforts not covered in this paper include those by Digital Research, IBM, and VisiCalc—efforts that did not match the success of the Mac or Windows.

21 Jeff Raskin, http://www2.h-net.msu.edu/-mac/lore2.html (website no longer active at time of publication); Linzmayer, O. W. (1999). Apple Confidential: The Real Story of Apple Computer. San Francisco, CA: No Starch Press. 52.

22 Rogers, M. (1983). “The Birth of the Lisa”, Personal Computing, February, 89–94; Levy, S. (1994). Insanely Great: The Life and Times of Macintosh. New York, NY: Penguin Books (chapter 4).

23 Linzmayer. (1999). Apple Confidential, 54–56; Miller and Johnson. (1996). “The Xerox Star”, 94; Tesler, L. (1985). “The Legacy of the Lisa”, Macworld, September, 17–22; Rogers. (1983). “The Birth of the Lisa”.

24 Ceruzzi. (1998). A Modern History of Computing, 273.

25 Tesler. (1985). “The Legacy of the Lisa”; Linzmayer. (1999). Apple Confidential, 57–75.

26 Hiltzik. (1999). Dealers of Lightning, 224–28.

27 Ibid., 201–03, 207–10.

28 Ibid., 214–15, 217–18. 316–17; Miller and Johnson. (1996). “The Xerox Star”, 76; Linzmayer. (1999). Apple Confidential, 54

29 Campbell-Kelly, M., and Asprey, W. (1996). Computer: A History of the Information Machine. New York, NY: Basic Books; and Linzmayer. (1999). Apple Confidential, 136. For an image of the early Windows interface, see https://en.wikipedia.org/wiki/Windows_1.0#/media/File:Windows1.0.png

30 Wallace, J., and Erickson, J. (1992). Hard Drive: Bill Gates and the Making of the Microsoft Empire. New York, NY: Harper Business, 221, 273–74. While corporate rivalry has inhibited prominent personnel transfers between the two companies, some members of the Mac team would move on to Microsoft. For instance, Susan Kare did graphic design work for Windows 3.0 after designing the first icons, typefaces, and other graphics for the Macintosh. Linzmayer. (1999). Apple Confidential, 73.

31 Brockman, J. (1997). “Intentional Programming: A Talk with Charles Simonyi”, Edge Foundation, 6 June, https://www.edge.org/conversation/charles_simonyi-intentional-programming

32 Hiltzik. (1999). Dealers of Lightning, 198–200, 358–60.

33 Ibid., 395; see also Miller and Johnson. (1996). “The Xerox Star”, 76.

34 Allison, D. (1993). “Bill Gates Interview”, Smithsonian Institution.

35 Brockman. (1997). “Intentional Programming”.

36 Wallace and Erickson. (1992). Hard Drive, 369.

37 Wallace and Erickson. (1992). Hard Drive, 253–55.

38 Hiltzik. (1999). Dealers of Lightning, 397–98.

39 Festa, P. (2000). “Apple, AOL Veterans Making Linux Easy”, CNET News.com, 16 February; Markoff, J. (2000). “Old Apple Macintosh Team Aims to Put Linux on the Desktop”, New York Times, 21 February; “The New Face of Open Source OS?”; Norr, H. (2000). “A Less Complex Linux”, San Francisco Chronicle, 21 February.

40 Zachary, G. P. (1997). “The Godfather”, Wired, November, 152.

41 Lampson, B. W. (1988). “Personal Distributed Computing: The Alto and Ethernet Software”, in A History of Personal Workstations, ed. A. Goldberg. New York, NY: Addison-Wesley. 291–344, at 293.

42 Norberg, A. L., and O’Neill, J. E. (1996). Transforming Computer Technology: Information Processing for the Pentagon, 1962–86. Baltimore, MD: Johns Hopkins University Press, 36.

43 Levy, S. (1988). “Graphical User Interface”, Encyclopedia Britannica Online, https://www.britannica.com/technology/graphical-user-interface. The following quotations are taken from Bush, V. (1945). “As We May Think”, Atlantic Monthly, July.

44 Kay, A. (1995). Simex: The Neglected Part of Bush’s Vision. Presentation at “As We May Think—A Celebration of Vannevar Bush’s 1945 Vision”, MIT Department of Electrical Engineering and Computer Science. 12–13 October, http://dougengelbart.org/content/view/258/000/

45 Berners-Lee, T. (1995). Hypertext and Our Collective Destiny. Presentation at “As We May Think—A Celebration of Vannevar Bush’s 1945 Vision”, MIT Department of Electrical Engineering and Computer Science. 12–13 October, https://www.w3.org/Talks/9510_Bush/Talk.html

46 Zachary, G. P. (1997). Endless Frontier: Vannevar Bush, Engineer of the American Century. New York: Free Press.

47 IPTO has undergone a number of name changes over the past 40 years, and is currently named the Information Innovation Office.

48 Norberg and O’Neill. (1996). Transforming Computer Technology.

49 Rheingold, H. (1985). Tools for Thought: The People and Ideas of the Next Computer Revolution. New York, NY: Simon & Schuster, http://www.rheingold.com/texts/tft/(chapter 7).

50 Campbell-Kelly and Aspray. (1996). Computer, 288.

51 Licklider, J. C. R. (1960). “Man-Computer Symbiosis”, IRE Transactions on Human Factors in Electronics 1: 4–11, https://doi.org/10.1109/thfe2.1960.4503259

52 More on Licklider can be found in Waldrop, M. M. (2001). The Dream Machine: J. C. R. Licklider and the Revolution that Made Computing Personal. New York, NY: Viking Press.

53 Wolfe, Roaslee, ed. (1998). Seminal Graphics: Pioneering Efforts that Shaped the Field. New York, NY: Association for Computing Machinery.

54 Sutherland, I. E. (1963). “Sketchpad: A Man-Machine Graphical Communication System”, Proceedings of the AFIPS Spring Joint Computer Conference 23: 329–46. See also Norberg and O’Neill. (1996). Transforming Computer Technology, 125–28.

55 Wolfe. (1998). Seminal Graphics.

56 Perry, T., and Voelcker, J. (1989). “Of Mice and Menus: Designing the User-Friendly Interface”, IEEE Spectrum 27/9: 46–51, at 48–49.

57 Rose, F. (1989). West of Eden: The End of Innocence at Apple Computer. New York, NY: Viking Penguin, 45.

58 Norberg and O’Neill. (1996). Transforming Computer Technology, 29.

59 Hiltzik. (1999). Dealers of Lightning, 19.

60 Licklider, J. C. R., and Taylor, R. (1968). “The Computer as a Communications Device”, Science and Technology 76: 21–31.

61 Hiltzik. (1999). Dealers of Lightning, 3.

62 Smith, D. K., and Alexander, R. C. (1988). Fumbling the Future: How Xerox Invented, Then Ignored, The First Personal Computer. New York, NY: W. Morrow, 170.

63 Norberg and O’Neill. (1996). Transforming Computer Technology, 290.

64 Ibid., 102–03; Hiltzik. (1999). Dealers of Lightning, 18–19, 68–78.

65 Norberg and O’Neill. (1996). Transforming Computer Technology, 137–43.

66 Hiltzik. (1999). Dealers of Lightning, 91.

67 Englebart, C. (1994). “Biographical Sketch: Douglas Carl Engelbart”, Bootstrap Institute, http://www.dougengelbart.org/content/view/88/45/; Hiltzik. (1999). Dealers of Lightning, 63.

68 Rheingold. (1985). Tools for Thought, 260.

69 Oerrt and Voelcker, “Mice and Menus”, 49.

70 English, W. K., Engelbart, D. C., and Melvyn, A. B. (1967). “Display-Selection Techniques for Text Manipulation”, IEEE Transactions on Human Factors in Electronics 8/1: 5–15.

71 Levy, S. (1994). Insanely Great: The Life and Times of Macintosh. New York, NY: Penguin Books, 41.

72 A picture of the Engelbart mouse can be seen at https://www.computerhistory.org/revolution/input-output/14/350

73 Norberg and O’Neill. (1996). Transforming Computer Technology, 131.

74 Ceruzzi. (1998). A Modern History of Computing, 260.

75 Lampson. (1988). “Personal Distributed Computing”, 294.

76 Hiltzik. (1999). Dealers of Lightning, 67; Ceruzzi. (1998). A Modern History of Computing, 260.

77 Hiltzik. (1999). Dealers of Lightning, 173.

78 Ibid., 67.

79 See Computing Research Association. (1997). Computing Research: A National Investment for Leadership in the 21st Century. Washington, DC: Computing Research Association; National Research Council. (1995). Evolving the High Performance Computing and Communications Initiative to Support the Nation’s Information Infrastructure. Washington, DC: National Academy Press (chapter 1); and Norberg and O’Neill. (1996). Transforming Computer Technology.

80 Intel Computing Continuum Conference. (2000). 15–17 March, https://www.intel.com/pressroom/archive/releases/2000/cn031500a.htm

81 Card, S. K. (1996). “Pioneers and Settlers: Methods Used in Successful User Interface Design”, in Human-Computer Interface Design: Success Stories, Emerging Methods, and Real-World Context, ed. M. Rudisill, C. Lewis, P. G. Polson, and T. McKay. San Francisco: Morgan Kaufmann Publishers. 122–69, at 164.

82 Draper, T. (1997). “Silicon Valley to Washington—Ignore us, Please”, Wall Street Journal, 4 March, emphasis in original.

83 Myers, B. A. (1968). “A Brief History of Human Computer Interaction Technology”, ACM Interactions 5/2, 44–54.

84 Myers. (1968). “A Brief History”.

85 Campbell-Kelly and Aspray. (1996). Computer, 266.

86 Geschke, C. (1999). “The U.S. Environment for Venture Capital and Technology-Based Start-Ups”, in Harnessing Science and Technology for America’s Economic Future: National and Regional Priorities, ed. National Research Council. Washington, DC: National Academy Press.

87 Regarding some of these other areas of government support, see Fong, G. R. 2000. “Breaking New Ground or Breaking the Rules: Strategic Reorientation in U.S. Industrial Policy”, International Security 25/2: 152–86. The nature of government support across these various cases differs of course, and this article develops a typology that clarifies some of the differences. The Windows case would fall in this typology’s “by-product” category.

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Autor

Associate professor of global studies at Thunderbird School of Global Management. He is also the academic director of the school’s Master of Arts in Global Affairs and Management. His areas of expertise include technology, global trade and industrial policies of the U.S., Japan and China, government and business relations and international political economy. Of Chinese-American ancestry, Fong has contributed commentaries and monographs to Business and Politics, Issues in Science and Technology, International Security, International Studies Quarterly, Comparative Politics, and the Journal of Policy Analysis and Management. In 1996, Fong authored Export Dependence vs. the New Protectionism: Trade Policy in the Industrial World. He has served as a consultant to the National Academy of Sciences, the U.S. Congressional Office of Technology Assessment, Japan’s Ministry of International Trade and Industry (now METI), and IBM Corporation’s e-Business Technology division. He earned his BA at the University of California, Berkeley, and MA and PhD degrees in government from Cornell University. Earlier in his career, he was an assistant professor at the University of Illinois-Chicago and a postdoctoral research fellow at Harvard University’s Graduate School of Business Administration.

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