Evija Laivina: essay and portfolio
p. 80-93
Texte intégral
1From an interview with Evija Laivina
Nose Fitting Service

Everything Is Going to Be Awesome series, 2019, Evija Laivina
2Evija Laivina’s three photographic projects are Beauty Warriors, F.A.T., and Everything Is Going to Be Awesome. The projects investigate emerging trends and beauty technologies and its consequences for how we perceive beauty and our self-image. Beauty Warriors features a weird range of beauty gadgets, ranging from a device that claims to “iron” wrinkles to a double chin exerciser that claims to eliminate neck fat. Other devices include an eyebrow applicator, which claims to offer you perfectly shaped brows, and a cheek slimming exercising mouthpiece, which claims to help you seem younger and give you more definition in your cheekbones. She emphasises the absurdity of some beauty gadgets by juxtaposing classic portraiture with weird plastic contraptions affixed to the faces of the models.
3Laivina’s projects are ongoing, started from 2017. She is interested in exploring woman’s role in the society, body issues, self-acceptance, and beauty impact on success and mental health. She does not use professional models; instead, the people that pose for her photos are family members, friends, and everyday people who were invited to participate in the project through social media calls. She likes interacting with the sitter and frequently collaborates with them.
4Laivina’s photographic projects attempt to challenge our perceptions of beauty and our own self-image; via her images, she challenges the notion that beauty can be reached by technology and invites us to explore the repercussions of this trend. She also wishes to inspire people to appreciate their own attractiveness and embrace their natural features.
5Her work has been recognised and awarded with the LensCulture 2018 Portrait Prize, as well as being nominated for the Henry Nannen Journalism Award in Germany in 2019.
“The Bags”

Everything is Going to Be Awesome series, 2019, Evija Laivina
“Untitled”

Everything is Going to Be Awesome series, 2019, Evija Laivina
“Lip Pump Procedure”

Everything is Going to Be Awesome series, 2019, Evija Laivina
“Bling”

Everything is Going to Be Awesome series, 2019, Evija Laivina
“Face Measuring Tool”

Beauty Warriors series, 2017, Evija Laivina
“Colour Therapy Mask”

Beauty Warriors series, 2019, Evija Laivina
“Anti Double Chin Bandage”

Beauty Warriors series, 2018 Evija Laivina
“Cheek Slimmer With Pump”

Beauty Warriors series, 2017 Evija Laivina
“Cheek Slimmer”

Beauty Warriors series, 2018, Evija Laivina
“Face Slimmer”

Beauty Warriors series, 2017 Evija Laivina
“Black Anti Wrinkle Mask”

Beauty Warriors series, 2017, Evija Laivina
Auteurs
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