Desktop versionMobile version

Longue traîne : levier numérique de la diversité culturelle ?

The Long Tail: digital leverage for cultural diversity?

In 2004, the editor-in-chief of Wired magazine, Chris Anderson, first made the assumption that the internet was bringing together scattered markets for cultural products which had never hitherto been lucrative, due to their narrow market appeal. With sales of these products thus aggregated, he argued, they were now becoming profitable. Referred to as the Long Tail, this assumption proved persuasive and opened up new prospects for cultural-goods markets, promoting the idea that online sales...


Read more
  • Publisher : Département des études, de la prospective et des statistiques
  • Series : Culture prospective | CP-2008-1
  • Place of publication : Paris
  • Year of publication : 2008
  • Published on OpenEdition Books : 21 septembre 2015
  • Electronic EAN : 978-2-11-139809-2
  • Number of pages : 12 p.
Philippe Chantepie
Avant-propos
Longue traîne : levier numérique de la diversité culturelle ?

The Long Tail: digital leverage for cultural diversity?

CC-BY-NC-4.0

The text only may be used under licence CC BY-NC 4.0. All other elements (illustrations, imported files) are “All rights reserved”, unless otherwise stated.

Search OpenEdition Search

You will be redirected to OpenEdition Search