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Changing Market Relationships in the Internet Age

 | 
Jean-Jacques Lambin

List of figures, list of tables

Texte intégral

LIST OF FIGURES

11. The extended model of market orientation 53

22. The key market actors in the global market 62

33. The global market : a dual-trading arena 68

44. Innovation and strategic marketing 69

55. Typical organisation of a market-driven company 79

66. The different customer roles 94

77. Competitors identification matrix 105

88. The prescription market 111

99. Who are the stakeholders 118

1010. The home ownership virtual and meta markets 127

1111. Measuring short-and long-term marketing effectiveness 161

LIST OF TABLES

121. Contrasting Operational and Strategic Marketing 22

132. The Credibility Gap of Traditional Marketing in the literature 29

143. Consumers attitudes to corporate support of causes 39

154. Social topics addressed in sustainability reports published by Fortune Global 250 121

165. European Online Ad Spending 147

176. Commonly Used Brand Equity Metrics 154

187. Key Measures of Customer Response 156

198. Monitoring the Customer Engagement Cycle 157

© Presses universitaires de Louvain, 2008

Conditions d’utilisation : http://www.openedition.org/6540

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