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Is Behavioral Economics Doomed?

The Ordinary versus the Extraordinary

It is fashionable to criticize economic theory for focusing too much on rationality and ignoring the imperfect and emotional way in which real economic decisions are reached. All of us facing the global economic crisis wonder just how rational economic men and women can be. Behavioral economics — an effort to incorporate psychological ideas into economics — has become all the rage.
In this book, David K. Levine questions the idea that behavioral economics is the answer to economic proble...


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  • Publisher : Open Book Publishers
  • Serie : OBP collection
  • Place of publication : Cambridge
  • Year of publication : 2012
  • Published on OpenEdition Books : 15 February 2013
  • ISBN (Print version) : 9781906924935
  • Electronic ISBN : 9781906924942
  • Number of pages : 141 p.

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